Emma | Elegant Dress
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More than 10,000 happy customers!
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The dress you reach for without thinking — and always feel right in.
Some dresses are for occasions. The Emma is for everything else — the lunch you didn't plan, the afternoon that turned into dinner, the day you want to look put-together without any effort behind it.
A relaxed midi silhouette with a V-neck and short sleeves. Clean lines, no fuss, nothing competing for attention. The breathable fabric drapes softly without clinging, so it moves with you from morning to evening without ever needing an adjustment.
The kind of dress that makes getting dressed feel easy.
⭐⭐⭐⭐⭐ "This is my most-worn dress this season. The fabric feels genuinely premium and the fit is flattering without being tight. I bought it in two colours. Sizing runs true — if you want a looser fit, go up one." — Natalie R., Calgary ✓ Verified Buyer

SPECIFICATIONS
Material: Premium fabric blend
Fit: Relaxed
Length: Midi
Neckline: V-neck
Sleeves: Short
Design: Clean, minimalist silhouette
Choose a dress that supports your comfort while reflecting your quiet, confident style.
If our product does not meet your expectations, you can return it within 30 days upon receipt. Before returning the goods, please contact our customer service at info@florence&grey.uk and let us know the reason for the return so we can process your request correctly.
We are offering free shipping within the UK **for all orders. We ship our packages with a Track & Trace code so you can always monitor your order. You will receive the Track & Trace code via email within 24 hours after placing your order.
Florence & Grey London has over 10,000+ satisfied customers and our customers give us a rating of 4.8/5.0.
I stumbled across this store through an ad and I'm so glad I clicked. The pieces are exactly what I've been looking for — stylish without trying too hard, and the fit is actually made for a real woman's body. Everything arrived quickly and was packaged nicely. I've already placed a second order.
The quality is genuinely better than I expected at this price point. I ordered two tops and both fit true to size with a really flattering cut. At 48 I've stopped buying things that don't make me feel good — this does. Will definitely be back.
Really happy with what I received. Shipping took a little longer than expected but the item itself was worth the wait — good fabric, nice colour, and the sizing was consistent with the guide.
The item looked exactly like the photos, the material felt substantial, and it washed without losing its shape. My daughter even asked to borrow it, which I'll take as a compliment.
The fabric is soft, it drapes nicely, and the colour is exactly what it looks like on screen. Very happy with this purchase.
Everything I've ordered has arrived in good condition and fits the way grown women actually need clothes to fit. I'll be a regular customer.