PRIVACY POLICY
PRIVACY POLICY
Privacy Policy — Florence & Grey
This privacy policy applies to all services offered by Florence & Grey, accessible via our website and info@florence-grey.com. We are committed to protecting your privacy in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.
1. Information We Collect When you place an order, contact us, or interact with our website, we may collect the following information:
• Full name and address details
• Email address and phone number
• Order details and purchase history
• Payment information, processed securely by our payment providers
• IP address and device data
• Browsing activity on our website
• Cookie and marketing preference data
2. How We Use Your Information We use your personal data for the following purposes:
• Processing, fulfilling, and shipping your orders
• Providing customer service and support
• Sending order confirmations, delivery updates, and return information
• Processing payments and refunds
• Preventing fraud and maintaining website security
• Improving our website, products, and services
• Sending marketing communications where you have provided consent
• Displaying relevant advertisements through platforms such as Meta, Google, or TikTok, where permitted by law
You may withdraw your consent to marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly at info@florence-grey.com.
3. Sharing Data with Third Parties Your data is only shared with third parties where necessary to deliver our services, including:
• Payment providers, such as Shopify Payments, Stripe, PayPal, Apple Pay, Google Pay, or Shop Pay
• Shipping and fulfilment partners
• Customer service and email communication providers
• Analytics and marketing platforms, such as Google Analytics, Meta, TikTok, or similar advertising platforms
• Legal, regulatory, or fraud-prevention services where required
These parties are required to handle your data securely and only for the specified purpose.
Some of our service providers may be located outside the United Kingdom, including in the United States, Europe, or Asia. Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place.
4. Data Retention We retain your personal data only for as long as necessary for the purpose for which it was collected, including order fulfilment, customer support, legal obligations, accounting, fraud prevention, and dispute resolution.
5. Cookies Our website uses the following types of cookies:
Functional cookies — essential for the website to operate correctly, including shopping cart, checkout, and security functions.
Analytical cookies — used to understand how visitors use our website and improve performance.
Marketing cookies — used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns.
You can manage or withdraw your cookie preferences at any time through your browser settings or via our cookie consent tool. Non-essential cookies should only be used with your consent.
6. Your Rights Under UK Data Protection Law You have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate personal data
• Request deletion of your personal data
• Restrict or object to certain types of processing
• Request transfer of your data where applicable
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the UK Information Commissioner’s Office
To exercise any of these rights, please contact us at info@florence-grey.com
7. Marketing Communications If you subscribe to our marketing emails or SMS messages, we may send you updates about new collections, promotions, discounts, and other offers. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at info@florence-grey.com
8. Security We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. However, no online transmission or storage system can be guaranteed to be completely secure.
9. Changes to This Privacy Policy We may update this privacy policy from time to time. Any changes will be posted on this page. The updated version will apply from the date it is published.
10. Contact For questions about this privacy policy or how we handle your personal data, please contact us at info@florence-grey.com.