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Emma™ Violet Bloom Midi Dress

Emma™ Violet Bloom Midi Dress

4,8/5 (Out of 4800+ reviews)

Free Shipping with Royal Mail

30-Day Money-Back Guarantee

More than 10,000 happy customers!

£91.24 £34.86 Save 62%
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Low in stock - only 4 left.
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Spring Sale 2026 Up to 80% off — entire store
2 items +10% extra off
3 items +15% extra off
4 items +20% extra off
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Your Effortless Everyday Favorite

The Emma™ Violet Bloom Midi Dress combines striking simplicity with delicate charm. Crafted from lightweight, breathable fabric in a rich violet hue, it features a graceful vertical line of black floral embroidery down the front for a touch of unique artistry. With its relaxed silhouette and sleeveless design, it’s perfect for beach strolls, casual lunches, or layering for a breezy evening out.

Why Our Customers Love Emma™ Violet Bloom Midi Dress:

  • All-Day Breezy Comfort – Airy fabric keeps you cool and comfortable in any setting.
  • Flattering on Every Shape – Gently skims the body for a relaxed yet elegant look.
  • Artistic Floral Accent – The embroidered bloom detail adds a refined, handcrafted touch.
  • Versatile for Any Occasion – Wrinkle-friendly and easy to style up or down.

Specifications:

  • Fabric: Lightweight and breathable
  • Fit: Relaxed silhouette
  • Length: Midi
  • Details: Sleeveless, vertical floral embroidery, wrinkle-friendly
  • Care: Machine wash cold, hang or lay flat to dry

If our product does not meet your expectations, you can return it within 30 days upon receipt. Before returning the goods, please contact our customer service at info@florence&grey.uk and let us know the reason for the return so we can process your request correctly.

We are offering free shipping within the UK **for all orders. We ship our packages with a Track & Trace code so you can always monitor your order. You will receive the Track & Trace code via email within 24 hours after placing your order.

Florence & Grey London has over 10,000+ satisfied customers and our customers give us a rating of 4.8/5.0.

Julie G. 10,000+ other women love Your Store UK!
Patricia W.
London, UK · 3 weeks ago

I stumbled across this store through an ad and I'm so glad I clicked. The pieces are exactly what I've been looking for — stylish without trying too hard, and the fit is actually made for a real woman's body. Everything arrived quickly and was packaged nicely. I've already placed a second order.

Verified Purchase
Susan H.
Manchester, UK · 1 month ago

The quality is genuinely better than I expected at this price point. I ordered two tops and both fit true to size with a really flattering cut. At 48 I've stopped buying things that don't make me feel good — this does. Will definitely be back.

Verified Purchase
Donna C.
Birmingham, UK · 2 weeks ago

Really happy with what I received. Shipping took a little longer than expected but the item itself was worth the wait — good fabric, nice colour, and the sizing was consistent with the guide.

Verified Purchase
Carolyn M.
Leeds, UK · 1 week ago

The item looked exactly like the photos, the material felt substantial, and it washed without losing its shape. My daughter even asked to borrow it, which I'll take as a compliment.

Verified Purchase
Lynn S.
Edinburgh, UK · 3 weeks ago

The fabric is soft, it drapes nicely, and the colour is exactly what it looks like on screen. Very happy with this purchase.

Verified Purchase
Anne-Marie L.
Bristol, UK · 1 month ago

Everything I've ordered has arrived in good condition and fits the way grown women actually need clothes to fit. I'll be a regular customer.

Verified Purchase

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Florence & Grey

Our Story

Built on a belief that great style has no age limit.

Florence & Grey spent years in the fashion industry — one in design, one in retail — before building something of our own. Not a trend-chasing boutique. A carefully curated wardrobe for women who know exactly who they are.

Every piece is chosen with the same question in mind: would she actually reach for this again and again? Flattering cuts, timeless silhouettes, and versatile styles that move with your life — morning to evening, season to season.

Today, thousands of women shop with us as their everyday go-to — not because it's trendy, but because it works.

We're here for the woman who knows what she wants.

Our Promise to You

Every order, every time —you're in good hands.

30-Day Money-Back Guarantee

We stand behind every piece we carry. If something isn't right when it arrives, we make it right — no difficult questions, no back-and-forth.

Full refund · 30 days

Free Delivery Across the UK

Every order ships free with Royal Mail, including full Track & Trace so you always know exactly where your package is.

Royal Mail · Track & Trace included

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Trusted by 10,000+ customers in the UK — and counting.

Support

Questions aboutyour order?

Yes — free shipping is included on every order, because that's how it should be. No minimum spend, no codes needed.

Once your order is confirmed, you'll receive an email with your order number and tracking details. You can follow your delivery every step of the way.

You're welcome to return items within 30 days of receiving them.

  • Return shipping costs are the buyer's responsibility
  • Approved refunds are issued to your original payment method

We accept Visa, Mastercard, Apple Pay, Google Pay, and Shop Pay — all processed securely at checkout.

Yes — a confirmation will be sent to your inbox as soon as your order is placed. If you don't see it, check your spam folder or reach out to us directly.

We're here to help. Reach out via our Contact Page or email us directly — we aim to respond within 24 hours.

Still have a question?

info@florence-grey.com